marketing – Betty Virago

Comp Shopping

A comp shop is where a designer for one brand does a shopping trip to competitors shops. The hope is that by watching the competition we can keep track of what others are doing and make sure we are on trend with fashion. I decided to do my own comp shop, looking at something IContinue reading “Comp Shopping”

My shop check up (Has Etsy had it’s day?)

I saw a comment recently that mentioned how little they were selling on Etsy at the moment. They said they had spent over £100 listing things with little sales and wondered if it was worth continuing. I responded with a quick agreement, but then started thinking, my crochet patterns sell ok, but then they’re onContinue reading “My shop check up (Has Etsy had it’s day?)”